Years ago, I was given some very valuable advice about whether or not to go into partnership with someone. “You need to like them, trust them and rate them” was what I was told. I was also advised that it is not often that you will find all three of these conditions are met. It has proven a very valuable  benchmark for me down the years. However I also think that it might be a useful yardstick for us to assess what our customers might think of us.